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Hi, I'm William T C.

William T.C. is an esteemed Marketing and Sales Strategist with over 25 years of experience in both B2B and B2C sales environments. With a specialization in artificial intelligence and marketing automation, William has driven over $1 billion in sales for clients through pioneering strategies and advanced technologies. His areas of expertise include LinkedIn marketing, ChatGPT integrations, and holistic sales and marketing strategies.

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Strengths

Experience

Executive (8-10)

Expertise

Contract Negotiation
Audience Engagement
Content Creation
Influencer Marketing

Languages

English C2

Geo

United States

Recent wins at Superhuman

Created a tailored marketing GPT for a luxury real estate firm, enhancing their marketing strategies and elevating client engagement through sophisticated AI solutions.

27%

CPQL Decrease

20%

Sales department offload

71%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 91%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 84%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 66%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 90%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 81%

Professional experience

Strategist at Superhuman

2000-2025
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

Strategist at Airbnb

1998-2000
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

Strategist at Microsoft

1996-1998
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Strategist at Adobe

1994-1996
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

Strategist at TikTok

1992-1994
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

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Versatile and skilled, our experts handle a world of services

102+
Experts
Website Design & Development
Web design for ultimate user engagement
124+
Experts
Creative Strategy
Adapt 3x faster and scale 10x stronger
135+
Experts
Product Strategy
Address customer pain points directly
104+
Experts
PPC Ads
Achieve 7x higher CTR with 50% lower costs
135+
Experts
Paid Social Advertising
Drive 4x higher conversion rates and reduce CPA by 50%
187+
Experts
Marketing Operations
Revenue-boosting marketing ops with AI and automation
124+
Experts
GTM
Launch your brand 5x faster with our proven GTM strategies
187+
Experts
Influencer Marketing
8x higher sales with the right influencers
172+
Experts
Fractional CMO
Fractional CMO: Reduce costs, enhance profitability
105+
Experts
Digital Design and Rapid Ad Creative
Rapid fire ad creatives for maximum engagement
154+
Experts
CRO
Transform casual browsers into loyal customers
129+
Experts
SEO
Generate 5x more organic leads with powerful SEO solutions

How we helped clients achieve their goals and grow

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Contract Negotiation
Audience Engagement
Content Creation
Influencer Marketing
Executive (8-10)
HealthTech
Influencer Marketing
A/B Testing
Ad Campaign Management
Ad Copy Testing
Ad Copywriting
Ad Creative Development
Ad Extensions
Ad Platform Expertise
Audience Engagement
Audience Segmentation
Audience Targeting
Back-End Development
Behavioral Targeting
Bid Management
Brand Audits
Brand Development
Brand Identity Design
Brand Strategy
Budget Management
Budget Oversight
Business Strategy Development
CMS
CRO
Campaign Briefing
Campaign Optimization
Campaign Tracking
Channel Strategy
Competitive Analysis
Competitive Strategy
Content Creation
Content SEO
Contract Negotiation
Conversion Tracking
Copywriting
Corporate Strategy
Cpa Optimization
Creative Design
Creative Direction
Crisis Management
Crm Management
Customer Retention Strategy
Customer Segmentation
Data Integration
Data Management
Digital Ads Design
E-Commerce Development
Email Campaign Design
Form Optimization
Fractional CMO
Front-End Development
Funnel Analysis
GTM
Graphic Design
Heatmaps And Analytics
Influencer Marketing
Influencer Vetting
Innovation Strategy
Keyword Bidding
Keyword Research
Landing Page Alignment
Landing Page Optimization
Launch Execution
Lead Management
Link Building
Local SEO
Market Analysis
Market Entry Strategy
Market Positioning
Market Research
Market Segmentation
Marketing Leadership
Marketing Operations
Mobile SEO
Off-Page SEO
On-Page SEO
Operational Strategy
PPC
Paid Social Ads
Partnership Strategy
Performance Analytics
Performance Tracking
Pricing Strategy
Print Design
Process Optimization
Product Launch Strategy
Product Marketing
Product Positioning
Product Strategy
Rapid Prototyping
Remarketing Campaigns
Responsive Design
Retargeting Strategies
SEO
Sales Collateral Creation
Sales Enablement
Sales Strategy
Security Implementation
Seo Audits
Seo Reporting
Social Media Creative
Stakeholder Communication
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Helping businesses slash marketing costs by 80% and achieve 10x growth

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
Alexander Zheltov
CEO and Co-Founder, Educate Online, US-based EdTech startup
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