Introducing the talent

Hi, I'm William L.

William L. is a Strategist with 3 years of experience in leading projects and developing strategic initiatives. he has established expertise in his field and a proven track record of delivering significant results. William excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Contract Negotiation, Content Creation, Audience Engagement, Influencer Marketing

Languages

English C2

Geo

United States

Recent wins at Invoca

Development and execution of comprehensive marketing initiatives at Invoca, showcasing advanced strategic thinking and leadership abilities.

63%

Content Engagement Rate

37%

Blog Traffic Growth

30%

Content Conversion Rate

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 66%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 53%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 85%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 68%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 58%

Professional experience

Content Strategy Lead at Invoca

2022-2025
  • Implemented comprehensive content strategies that increased audience engagement by 73% and improved content conversion rates by 47%.
  • A team of 4 content creators, establishing content governance frameworks and workflows that improved content quality and consistency.
  • Data-driven content measurement systems that enhanced content optimization and ROI tracking across all channels.

Senior Content Strategist at ContentCraft Studio

2019-2022
  • Brand messaging frameworks and content strategies that increased customer engagement by 59% and conversion rates by 42%.
  • Content auditing methodologies that identified optimization opportunities and improved content performance by 53%.
  • Cross-functional collaborations with design, marketing, and product teams to create integrated content experiences.

Content Marketing Specialist at StoryBoost Media

2017-2019
  • Engaging content across multiple platforms, including blogs, whitepapers, case studies, and social media.
  • SEO best practices that improved content visibility and organic search rankings by 51%.
  • Editorial calendars and content plans that improved content consistency and audience growth.

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