AI Search monthly visits currently takes under 1% compared to traditional searching options, like Google or Bing

Gemini’s and Microsoft Copilot’s monthly visits in 2024 are steady but not growing rapidly. The actual usage numbers may be even higher if we include Gemini’s use within traditional Google search scenarios, like rich snippets.

By focusing on the top three leaders ChatGPT, Google Gemini, and Microsoft Copilot, we would cover most of the AI chat market, as these three together hold over 90% of the market share.

ChatGPT's monthly usage has dropped by 10x in recent months, a sharp decline compared to its high engagement levels throughout 2023 and early 2024.

In the upcoming few years, AI Search could take up to 30-50% of traditional search volume, according to Gartner Predictions. We should keep in mind that the user’s AI habits are still forming today

The market breakdown

OpenAI leads the AI chat market with a 61.3% share, driven by its strong reputation, effective PR, and advanced technology. Big Tech players Microsoft (15.6%) and Google (13.3%), jointly account for nearly 30%

The needs of the general user are closed by these giants so smaller, specialized models are carving out niches in this landscape.

Tools like Perplexity, favored by researchers and marketing specialists, or GitHub Copilot, a trusted developer AI assistant, are well-positioned to capture the next wave of market growth by addressing specific user demands.

Looking at the average daily time users spend on different models, we see a consistent pattern: most fall within the 5 to 7-minute range.

Perplexity stands out with a much higher engagement time—over three times the average. This could be due to its positioning, as it likely attracts specialists who come for research-oriented tasks and are further engaged by a system of suggested follow-up questions.

The daily interaction statistics are also noteworthy. While OpenAI’s ChatGPT is expected to lead, Google Gemini is surprising in that it matches the market leader's usage levels. This success could be attributed to Google’s strong assets: from high web traffic and promotional campaigns to direct integration within its search engine, making it highly accessible and visible to users.

Key Insight

By focusing on the top three leaders ChatGPT, Google Gemini, and Microsoft Copilot, we would cover most of the AI chat market, as these three together hold over 90% of the market share. 

The dynamics of AI chatting

AI Search emerged as an alternative to traditional search not long ago, just over two years back, offering a new way for some users to find information. With major models from Google and Microsoft launching less than a year ago, let’s take a closer look at the key metrics they've achieved and the dynamics driving their early growth.