Introducing the talent

Hi, I'm Tom T.

Tom T. is a Ads Expert with 4 years of experience in leading projects and developing strategic initiatives. he has established expertise in his field and a proven track record of delivering significant results. Tom excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

UX Analysis, Behavioral Targeting, Funnel Analysis, CRO

Languages

English C2

Geo

United States

Recent wins at Embassy of Algeria

Development and execution of comprehensive marketing initiatives at Embassy of Algeria, showcasing advanced strategic thinking and leadership abilities.

61%

ROAS Improvement

53%

Ad Relevance Score

54%

CPC Reduction

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 67%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 86%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 76%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 90%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 64%

Professional experience

Senior Google Ads Manager at Embassy of Algeria

2021-2025
  • Google Ads campaigns with budgets exceeding $750K annually, achieving 57% higher ROAS than industry benchmarks.
  • Advanced keyword targeting and bidding strategies that reduced cost per acquisition by 42% while increasing conversion volume by 53%.
  • Comprehensive reporting frameworks that improved campaign optimization and stakeholder communication.

Paid Search Specialist at SearchROI Agency

2019-2021
  • Google Ads strategies for clients across various industries, increasing qualified lead generation by 65%.
  • Advanced attribution modeling that improved campaign performance visibility and budget allocation efficiency by 46%.
  • Landing page conversion paths through A/B testing and data analysis, improving conversion rates by 38%.

Digital Marketing Associate at ClickStream Media

2017-2019
  • Optimized paid search campaigns across multiple platforms for clients in various industries.
  • Keyword research and competitive analysis that identified new market opportunities and improved campaign targeting.
  • Creative teams to develop compelling ad content that increased click-through rates by 44%.

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