Introducing the talent

Hi, I'm Ted L.

Ted L. is a seasoned marketing leader with over 20 years of experience in driving growth and developing comprehensive marketing strategies. He specializes in helping businesses scale, launch new products, and expand into new markets. Ted's strategic thinking and leadership skills make him an invaluable asset for businesses undergoing significant transitions or seeking to optimize their marketing efforts.

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Strengths

Experience

Executive (8-10)

Expertise

Market Analysis
Strategic Partnerships
Corporate Strategy
Strategy

Languages

English C2

Geo

United States

Recent wins at Vanta

"Provided expert-level guidance that significantly improved the company's marketing strategies, leading to exceptional client satisfaction and measurable results. "

22%

CPQL Decrease

10%

Sales department offload

80%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 91%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 87%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 87%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 63%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 67%

Professional experience

Marketer at Vanta

2005-2025
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Marketer at Airbnb

2003-2005
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Marketer at Slack

2001-2003
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Marketer at Facebook

1999-2001
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Marketer at Adobe

1997-1999
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.

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Helping businesses slash marketing costs by 80% and achieve 10x growth

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
Alexander Zheltov
CEO and Co-Founder, Educate Online, US-based EdTech startup
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