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Hi, I'm Randy M.

Randy M. is a highly experienced Google Ads and SEO expert with 20 years of expertise in paid search, display advertising, and performance marketing. Based in Cincinnati, Randy is renowned for his ability to manage large-scale campaigns and deliver exceptional ROAS for clients across diverse industries. As a Google Partner and top-rated Upwork freelancer, Randy provides a strategic approach to digital marketing that drives growth and maximizes ROI.

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Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Ad Platform Expertise
Audience Targeting
Budget Management
Paid Social Ads

Languages

English C2

Geo

United States

Recent wins at Youtube

Drove a 7x ROAS and a 1354%+ year-over-year increase in PPC revenue for an eCommerce client through meticulous campaign management and optimization.

25%

CPQL Decrease

12%

Sales department offload

65%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 83%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 61%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 60%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 60%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 92%

Professional experience

SEO Specialist at Youtube

2018-2025
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.

SEO Specialist at Snapchat

2016-2018
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.

SEO Specialist at Google

2014-2016
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

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Versatile and skilled, our experts handle a world of services

102+
Experts
Website Design & Development
Web design for ultimate user engagement
124+
Experts
Creative Strategy
AI-powered creative strategy for 10x stronger branding
135+
Experts
Product Strategy
Smarter product strategies with AI
104+
Experts
PPC Ads
Achieve 7x higher CTR with 50% lower costs
135+
Experts
Paid Social Advertising
Drive 4x higher conversion rates and reduce CPA by 50%
187+
Experts
Marketing Operations
Revenue-boosting marketing ops with AI and automation
124+
Experts
GTM
Launch your brand 5x faster with our proven GTM strategies
187+
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Influencer Marketing
8x higher sales with the right influencers
172+
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Fractional CMO
Fractional CMO: Reduce costs, enhance profitability
105+
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Digital Design and Rapid Ad Creative
Rapid fire ad creatives for maximum engagement
154+
Experts
CRO
Transform casual browsers into loyal customers
129+
Experts
SEO
Generate 5x more organic leads with powerful SEO solutions

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Ad Platform Expertise
Audience Targeting
Budget Management
Paid Social Ads
Entry-Level (less then 3 year)
HealthTech
Paid Social Advertising
A/B Testing
Ad Campaign Management
Ad Copy Testing
Ad Copywriting
Ad Creative Development
Ad Extensions
Ad Platform Expertise
Audience Engagement
Audience Segmentation
Audience Targeting
Back-End Development
Behavioral Targeting
Bid Management
Brand Audits
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Brand Identity Design
Brand Strategy
Budget Management
Budget Oversight
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CMS
CRO
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Channel Strategy
Competitive Analysis
Competitive Strategy
Content Creation
Content SEO
Contract Negotiation
Conversion Tracking
Copywriting
Corporate Strategy
Cpa Optimization
Creative Design
Creative Direction
Crisis Management
Crm Management
Customer Retention Strategy
Customer Segmentation
Data Integration
Data Management
Digital Ads Design
E-Commerce Development
Email Campaign Design
Form Optimization
Fractional CMO
Front-End Development
Funnel Analysis
GTM
Graphic Design
Heatmaps And Analytics
Influencer Marketing
Influencer Vetting
Innovation Strategy
Keyword Bidding
Keyword Research
Landing Page Alignment
Landing Page Optimization
Launch Execution
Lead Management
Link Building
Local SEO
Market Analysis
Market Entry Strategy
Market Positioning
Market Research
Market Segmentation
Marketing Leadership
Marketing Operations
Mobile SEO
Off-Page SEO
On-Page SEO
Operational Strategy
PPC
Paid Social Ads
Partnership Strategy
Performance Analytics
Performance Tracking
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Product Marketing
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Product Strategy
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Remarketing Campaigns
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Helping businesses slash marketing costs by 80% and achieve 10x growth

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