Introducing the talent
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Hi, I'm Randy M.
Randy M. is a highly experienced Google Ads and SEO expert with 20 years of expertise in paid search, display advertising, and performance marketing. Based in Cincinnati, Randy is renowned for his ability to manage large-scale campaigns and deliver exceptional ROAS for clients across diverse industries. As a Google Partner and top-rated Upwork freelancer, Randy provides a strategic approach to digital marketing that drives growth and maximizes ROI.
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Strengths
Experience
Entry-Level (less then 3 year)
Expertise
Ad Platform Expertise
Audience Targeting
Budget Management
Paid Social Ads
Languages
English C2
Geo
United States
Recent wins at Youtube
Drove a 7x ROAS and a 1354%+ year-over-year increase in PPC revenue for an eCommerce client through meticulous campaign management and optimization.
25%
CPQL Decrease
12%
Sales department offload
65%
Qualifying job applications
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Overall 83%
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Overall 61%
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Overall 60%
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Overall 60%
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Overall 92%
Professional experience
SEO Specialist at Youtube
2018-2025
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
SEO Specialist at Snapchat
2016-2018
- Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
- Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
SEO Specialist at Google
2014-2016
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
- Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
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