Introducing the talent
Piper B. is a Strategist with 3 years of experience in the early stages of her career. she is developing skills in her field and has shown promising results in initial projects. With a fresh perspective and eagerness to learn, Piper is quickly gaining practical experience and contributing to team success through her dedication and innovative thinking.
Strengths
Experience
Expertise
Languages
Geo
14%
Social Engagement Growth
12%
Brand Mention Increase
24%
Social Conversion Rate
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Professional experience
Social Media Ads Manager at FreeLancer
- Implemented comprehensive social media advertising strategies across Meta, TikTok, and LinkedIn that increased ROAS by 76% and reduced CPA by 38%.
- Advanced audience targeting frameworks that improved ad relevance and increased click-through rates by 57%.
- A $1.8M annual social advertising budget, consistently exceeding performance targets while maintaining efficient spend.
Senior Social Ads Specialist at SocialAds Agency
- Social media advertising campaigns for clients across various industries that increased conversion rates by an average of 62%.
- Creative testing frameworks that improved ad performance and reduced creative fatigue.
- Comprehensive reporting dashboards that improved performance visibility and strategic decision-making.
Digital Marketing Specialist at Hypefy
- Social media campaigns that generated a 3.5x return on ad spend across multiple platforms.
- Implemented A/B testing frameworks for ad creative and copy that improved conversion rates by 43%.
- Audience segmentation strategies that improved targeting efficiency and reduced wasted ad spend by 31%.
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