Introducing the talent
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Hi, I'm Paul B.
Paul B. is a seasoned Fractional CMO with extensive expertise in international sales and marketing. Having collaborated with leading Fortune 100 companies and top digital ad agencies, Paul excels in crafting innovative marketing strategies and securing investor relations for start-ups. His success in generating significant growth and closing multi-million-dollar deals highlights his ability to position brands for success in competitive markets.
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Strengths
Experience
Mid-Level (3-5)
Expertise
Brand Audits
Budget Oversight
Strategic Planning
Fractional CMO
Languages
English C2
Geo
United States
Recent wins at Airbnb
Created a comprehensive marketing strategy that secured $700 MRR and successfully presented it to investors, earning a 5-star client rating.
24%
CPQL Decrease
19%
Sales department offload
74%
Qualifying job applications
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Overall 87%
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Overall 80%
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Overall 70%
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Overall 80%
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Overall 88%
Professional experience
Fractional CMO at Airbnb
2018-2025
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Fractional CMO at Microsoft
2016-2018
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
- Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
Fractional CMO at Netflix
2014-2016
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
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