Introducing the talent

Hi, I'm Patrycja B.

Patrycja B. is a Strategist with 3 years of experience in the early stages of her career. she is developing skills in her field and has shown promising results in initial projects. With a fresh perspective and eagerness to learn, Patrycja is quickly gaining practical experience and contributing to team success through her dedication and innovative thinking.

Hire on a team

Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Process Optimization, Workflow Automation, Campaign Tracking, Marketing Operations

Languages

English C1

Geo

United States

Recent wins at MascotYou

A digital marketing campaign at MascotYou that improved engagement metrics and helped the team achieve quarterly goals, gaining valuable hands-on experience with industry tools and methodologies.

16%

Attribution Accuracy

11%

Conversion Rate Optimization

9%

Performance Budget Efficiency

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 60%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 64%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 86%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 63%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 73%

Professional experience

CRO Manager at MascotYou

2022-2025
  • Implemented comprehensive CRO strategies that increased conversion rates by 62% and improved revenue per visitor by 47%.
  • User research initiatives that uncovered critical friction points and optimization opportunities across the customer journey.
  • Advanced testing frameworks that improved experiment velocity by 79% and statistical significance validation.

Senior Optimization Specialist at OptimizeNow Agency

2020-2022
  • Executed A/B testing programs for enterprise clients that achieved 51% higher conversion rates and improved user experience.
  • User behavior analysis frameworks that enhanced understanding of customer journey friction points.
  • Data-driven optimization roadmaps that prioritized high-impact improvements and maximized ROI.

UX Analyst at ConversionLab

2018-2020
  • Usability testing and user research that identified critical experience improvements and optimization opportunities.
  • Analytics tracking systems that enhanced user behavior visibility and informed optimization strategies.
  • Design and development teams to implement experience improvements that increased conversion rates by 35%.

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