Hire Top Talent: Michael W. - Fractional CMO | Teamlex

Hi, I'm Michael W.

Michael W. is the top-rated Fractional CMO and Performance Marketing Advisor on Upwork, boasting 12 years of experience in revolutionizing B2B, SaaS, tech, and startup companies. He has led impactful projects securing over $50M in funding and boosting annual revenues by more than $10M. Michael excels in developing AI-driven marketing solutions and strategic growth initiatives.

Hire on a team

Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Process Optimization

Crm Management

Data Management

Marketing Operations

Languages

English C1

Geo

United States

Recent wins at Veed

Implemented marketing strategies that dramatically enhanced brand visibility and revenue, showcasing a strong track record of driving growth and improving performance.

24%

CPQL Decrease

15%

Sales department offload

66%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 56%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 89%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 88%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 79%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 56%

Professional experience

Fractional CMO at Veed

2019-2025

Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

Fractional CMO at Snapchat

2017-2019

Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

Fractional CMO at Spotify

2015-2017

Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

Ready to work with this talent?

Let's get started

Share

Find more talents that could be the perfect fit

Zark S.

This is some text inside of a div block.

Wyatt C.

This is some text inside of a div block.

William L.

This is some text inside of a div block.

Ted L.

This is some text inside of a div block.

Vlado P.

This is some text inside of a div block.

William T C.

This is some text inside of a div block.

Tom T.

This is some text inside of a div block.

Wade N.

This is some text inside of a div block.

Toshe T.

This is some text inside of a div block.

Steve S.

This is some text inside of a div block.

Steven H.

This is some text inside of a div block.

Ted G.

This is some text inside of a div block.

Taylor L.

This is some text inside of a div block.

Samuel S.

This is some text inside of a div block.

Stefan C.

This is some text inside of a div block.

Seth B.

This is some text inside of a div block.

Spencer T.

This is some text inside of a div block.

Shagun A.

This is some text inside of a div block.

Shahin K.

This is some text inside of a div block.

Sean T.

This is some text inside of a div block.

Versatile and skilled, our experts handle a world of services

Website Design & Development

Web design for ultimate user engagement

Creative Strategy

AI-powered creative strategy for 10x stronger branding

Product Strategy

Smarter product strategies with AI

Achieve 7x higher CTR with 50% lower costs

Paid Social Advertising

Drive 4x higher conversion rates and reduce CPA by 50%

Marketing Operations

Revenue-boosting marketing ops with AI and automation

Launch your brand 5x faster with our proven GTM strategies

Influencer Marketing

8x higher sales with the right influencers

Fractional CMO: Reduce costs, enhance profitability

Digital Design and Rapid Ad Creative

Rapid fire ad creatives for maximum engagement

Transform casual browsers into loyal customers

Generate 5x more organic leads with powerful SEO solutions

How we helped clients achieve their goals and grow

Check our cases

Transform your marketing strategy

Move beyond standard tactics to strategies that truly work.
Ready to see the results? Let’s make it happen.

BOOK A CALL

Process Optimization

Data Management

Marketing Operations

Entry-Level (less then 3 year)

Marketing Operations

Ad Campaign Management

Ad Copy Testing

Ad Creative Development

Ad Platform Expertise

Audience Engagement

Audience Segmentation

Audience Targeting

Back-End Development

Behavioral Targeting

Brand Development

Brand Identity Design

Budget Management

Budget Oversight

Business Strategy Development

Campaign Briefing

Campaign Optimization

Campaign Tracking

Channel Strategy

Competitive Analysis

Competitive Strategy

Content Creation

Contract Negotiation

Conversion Tracking

Corporate Strategy

Cpa Optimization

Creative Design

Creative Direction

Crisis Management

Customer Retention Strategy

Customer Segmentation

Data Integration

Data Management

Digital Ads Design

E-Commerce Development

Email Campaign Design

Form Optimization

Front-End Development

Funnel Analysis

Heatmaps And Analytics

Influencer Marketing

Influencer Vetting

Innovation Strategy

Keyword Bidding

Keyword Research

Landing Page Alignment

Landing Page Optimization

Launch Execution

Lead Management

Market Analysis

Market Entry Strategy

Market Positioning

Market Research

Market Segmentation

Marketing Leadership

Marketing Operations

Operational Strategy

Paid Social Ads

Partnership Strategy

Performance Analytics

Performance Tracking

Pricing Strategy

Process Optimization

Product Launch Strategy

Product Marketing

Product Positioning

Product Strategy

Rapid Prototyping

Remarketing Campaigns

Responsive Design

Retargeting Strategies

Sales Collateral Creation

Sales Enablement

Security Implementation

Social Media Creative

Stakeholder Communication

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.