Introducing the talent

Hi, I'm Michael T.

Michael T. is a Ads Expert with 4 years of experience in implementing effective strategies and solutions. he has developed solid expertise in his field and consistently deliver quality results. Michael combines technical knowledge with practical application to drive improvements and efficiencies, making him a valuable team member who can work independently while collaborating effectively with colleagues.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Competitive Analysis, Market Research, Customer Segmentation, Product Marketing

Languages

English C2

Geo

United States

Recent wins at Moz

Optimized marketing strategies at Moz, demonstrating strong technical skills and growing strategic capabilities.

42%

Backlink Quality Score

18%

SERP CTR Increase

24%

Keyword Rankings Improved

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 61%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 57%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 63%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 83%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 53%

Professional experience

Head of SEO at Moz

2021-2025
  • Implemented comprehensive SEO strategies that increased organic traffic by 87% and improved keyword rankings by 62%.
  • Technical SEO audits and implementations that resolved critical issues and improved site performance by 53%.
  • Content optimization frameworks that enhanced content relevance and search visibility across all digital properties.

Technical SEO Director at SearchRank Solutions

2018-2021
  • Comprehensive technical SEO audits for enterprise clients, identifying and resolving critical issues that improved search visibility.
  • Data and schema markup strategies that increased rich snippet appearances by 73%.
  • Site migration protocols that minimized traffic loss and maintained search rankings during complex website transitions.

SEO Specialist at DigitalEdge Media

2015-2018
  • On-page and off-page SEO strategies that improved client rankings for competitive keywords by 58%.
  • Keyword research and competitive analysis that identified new market opportunities and content gaps.
  • Content teams to develop SEO-optimized content that increased organic traffic by 62%.

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