Introducing the talent

Hi, I'm Michael S.

Michael S. is a seasoned Google Ads Partner and SEO expert with over 15 years of experience in search engine marketing and website project management. He specializes in crafting and optimizing Google Ads campaigns, boosting SEO performance, and leveraging AI tools to refine marketing strategies. Michael consistently delivers high-quality traffic and significantly improves conversion rates for businesses of all sizes.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Stakeholder Communication
Brand Audits
Marketing Leadership
Fractional CMO

Languages

English C2

Geo

United States

Recent wins at Ogilvy

Directed the redesign and SEO optimization for an e-commerce site, resulting in enhanced performance and higher search engine rankings.

20%

CPQL Decrease

15%

Sales department offload

83%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 83%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 70%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 55%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 76%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 63%

Professional experience

30 Minute Consultation

Nashua, United States
Private Client
Jun 2024 - Jul 2024

Provided expert advice on Google Ads strategies, ensuring optimal ad performance and addressing client-specific challenges.

60 Minute Consultation

Nashua, United States
Private Client
Jun 2024

Delivered detailed insights on Google Ads optimization, helping clients enhance their advertising strategies and improve campaign results.

30 Minute Consultation

Nashua, United States
Private Client
Jun 2024

Offered guidance on Google Ads management and SEO techniques, resulting in improved ad effectiveness and search engine rankings.

Google Ads Optimization for B2B SaaS Conferences

Nashua, United States
Private Client
May 2023 - Oct 2023

Optimized Google Ads campaigns for B2B SaaS conferences, achieving significant improvements in ad effectiveness and ROI.

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