Hire Top Talent: Michael B. - Strategist | Teamlex

Hi, I'm Michael B.

Michael B. is a seasoned fractional executive renowned for his expertise in business scaling, marketing strategy, and management consulting. With a history of driving significant growth for startups and Fortune 500 companies, he excels in enhancing business valuations and spearheading impactful marketing initiatives. Michael offers strategic leadership and specialized services across diverse industries, ensuring tailored solutions and measurable results.

Hire on a team

Strengths

Experience

Mid-Level (3-5)

Expertise

Campaign Tracking

Crm Management

Workflow Automation

Marketing Operations

Languages

English C1

Geo

United States

Recent wins at Zoominfo

Spearheaded the creation of effective marketing strategies, significantly enhancing business performance and driving success for various clients.

25%

CPQL Decrease

19%

Sales department offload

81%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 88%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 80%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 65%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 58%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 67%

Professional experience

Strategist at Zoominfo

2018-2025

Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

Strategist at Microsoft

2016-2018

Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.

Strategist at TikTok

2014-2016

Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.

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Versatile and skilled, our experts handle a world of services

Website Design & Development

Web design for ultimate user engagement

Creative Strategy

AI-powered creative strategy for 10x stronger branding

Product Strategy

Smarter product strategies with AI

Achieve 7x higher CTR with 50% lower costs

Paid Social Advertising

Drive 4x higher conversion rates and reduce CPA by 50%

Marketing Operations

Revenue-boosting marketing ops with AI and automation

Launch your brand 5x faster with our proven GTM strategies

Influencer Marketing

8x higher sales with the right influencers

Fractional CMO: Reduce costs, enhance profitability

Digital Design and Rapid Ad Creative

Rapid fire ad creatives for maximum engagement

Transform casual browsers into loyal customers

Content Marketing

Attract 5x more organic traffic with AI-first content marketing solutions

How we helped clients achieve their goals and grow

Check our cases

Transform your marketing strategy

Move beyond standard tactics to strategies that truly work.
Ready to see the results? Let’s make it happen.

BOOK A CALL

Campaign Tracking

Workflow Automation

Marketing Operations

Mid-Level (3-5)

Marketing Operations

Ad Campaign Management

Ad Copy Testing

Ad Creative Development

Ad Platform Expertise

Audience Engagement

Audience Segmentation

Audience Targeting

Back-End Development

Behavioral Targeting

Brand Development

Brand Identity Design

Budget Management

Budget Oversight

Business Strategy Development

Campaign Briefing

Campaign Optimization

Campaign Tracking

Channel Strategy

Competitive Analysis

Competitive Strategy

Content Creation

Contract Negotiation

Conversion Tracking

Corporate Strategy

Cpa Optimization

Creative Design

Creative Direction

Crisis Management

Customer Retention Strategy

Customer Segmentation

Data Integration

Data Management

Digital Ads Design

E-Commerce Development

Email Campaign Design

Form Optimization

Front-End Development

Funnel Analysis

Heatmaps And Analytics

Influencer Marketing

Influencer Vetting

Innovation Strategy

Keyword Bidding

Keyword Research

Landing Page Alignment

Landing Page Optimization

Launch Execution

Lead Management

Market Analysis

Market Entry Strategy

Market Positioning

Market Research

Market Segmentation

Marketing Leadership

Marketing Operations

Operational Strategy

Paid Social Ads

Partnership Strategy

Performance Analytics

Performance Tracking

Pricing Strategy

Process Optimization

Product Launch Strategy

Product Marketing

Product Positioning

Product Strategy

Rapid Prototyping

Remarketing Campaigns

Responsive Design

Retargeting Strategies

Sales Collateral Creation

Sales Enablement

Security Implementation

Social Media Creative

Stakeholder Communication

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