Introducing the talent

Hi, I'm Michael B.

Michael B. is a seasoned fractional executive renowned for his expertise in business scaling, marketing strategy, and management consulting. With a history of driving significant growth for startups and Fortune 500 companies, he excels in enhancing business valuations and spearheading impactful marketing initiatives. Michael offers strategic leadership and specialized services across diverse industries, ensuring tailored solutions and measurable results.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Campaign Tracking
Crm Management
Workflow Automation
Marketing Operations

Languages

English C1

Geo

United States

Recent wins at Zoominfo

Spearheaded the creation of effective marketing strategies, significantly enhancing business performance and driving success for various clients.

25%

CPQL Decrease

19%

Sales department offload

81%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 88%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 80%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 65%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 58%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 67%

Professional experience

Strategist at Zoominfo

2018-2025
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

Strategist at Microsoft

2016-2018
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.

Strategist at TikTok

2014-2016
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
Alexander Zheltov
CEO and Co-Founder, Educate Online, US-based EdTech startup
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