Introducing the talent
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Hi, I'm Samuel G.
Samuel G. is a Performance Marketing Manager with 5 years of experience in leading projects and developing strategic initiatives. They have established expertise in their field and a proven track record of delivering significant results. Samuel excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.
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Strengths
Experience
Senior-Level (5-7)
Expertise
Performance Tracking
Campaign Briefing
Contract Negotiation
Influencer Marketing
Languages
English C1
Geo
Germany
Recent wins at Recursion
Led the development and execution of comprehensive marketing initiatives at Recursion that significantly increased ROI and market share, showcasing advanced strategic thinking and leadership abilities.
37%
Performance Budget Efficiency
49%
Attribution Accuracy
64%
Conversion Rate Optimization
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Overall 90%
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Overall 63%
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Overall 84%
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Overall 76%
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Overall 61%
Professional experience
Performance Marketing Lead at Recursion
2022-2025
- Developed and implemented comprehensive performance marketing strategies that increased conversion rates by 67% and improved marketing ROI by 53%.
- Led multi-channel campaigns across search, social, and display, achieving 61% higher performance than industry benchmarks.
- Created advanced testing frameworks that improved campaign optimization and strategic decision-making.
Senior Marketing Strategist at ConversionPro Agency
2020-2022
- Designed and executed performance marketing campaigns for enterprise clients that achieved 54% higher conversion rates and improved customer acquisition efficiency.
- Implemented advanced attribution modeling that improved campaign performance visibility and budget allocation efficiency by 46%.
- Developed comprehensive reporting dashboards that enhanced performance tracking and strategic decision-making.
Digital Marketing Specialist at MarketEdge
2017-2020
- Executed and optimized digital marketing campaigns across multiple channels, increasing lead generation by 59% and improving conversion metrics.
- Conducted A/B testing and data analysis that identified optimization opportunities and improved campaign performance.
- Collaborated with creative teams to develop compelling marketing content that increased engagement and conversion rates.
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