Introducing the talent

Hi, I'm Samuel G.

Samuel G. is a Performance Marketing Manager with 5 years of experience in leading projects and developing strategic initiatives. They have established expertise in their field and a proven track record of delivering significant results. Samuel excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Performance Tracking
Campaign Briefing
Contract Negotiation
Influencer Marketing

Languages

English C1

Geo

Germany

Recent wins at Recursion

Led the development and execution of comprehensive marketing initiatives at Recursion that significantly increased ROI and market share, showcasing advanced strategic thinking and leadership abilities.

37%

Performance Budget Efficiency

49%

Attribution Accuracy

64%

Conversion Rate Optimization

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 90%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 63%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 84%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 76%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 61%

Professional experience

Performance Marketing Lead at Recursion

2022-2025
  • Developed and implemented comprehensive performance marketing strategies that increased conversion rates by 67% and improved marketing ROI by 53%.
  • Led multi-channel campaigns across search, social, and display, achieving 61% higher performance than industry benchmarks.
  • Created advanced testing frameworks that improved campaign optimization and strategic decision-making.

Senior Marketing Strategist at ConversionPro Agency

2020-2022
  • Designed and executed performance marketing campaigns for enterprise clients that achieved 54% higher conversion rates and improved customer acquisition efficiency.
  • Implemented advanced attribution modeling that improved campaign performance visibility and budget allocation efficiency by 46%.
  • Developed comprehensive reporting dashboards that enhanced performance tracking and strategic decision-making.

Digital Marketing Specialist at MarketEdge

2017-2020
  • Executed and optimized digital marketing campaigns across multiple channels, increasing lead generation by 59% and improving conversion metrics.
  • Conducted A/B testing and data analysis that identified optimization opportunities and improved campaign performance.
  • Collaborated with creative teams to develop compelling marketing content that increased engagement and conversion rates.

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