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Hi, I'm Mark K.

Mark K. is a highly experienced Fractional CMO and Marketing Manager with a proven track record in creating and executing effective marketing strategies for both B2B and B2C markets. With a focus on managing large-scale budgets and optimizing marketing operations, Mark is adept at implementing innovative GTM strategies, META ads, Google PPC, LinkedIn marketing, and SEO. His strategic expertise has consistently delivered significant growth for seven- and eight-figure businesses.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Stakeholder Communication
Budget Oversight
Brand Development
Fractional CMO

Languages

English C1

Geo

United States

Recent wins at Carousell

Orchestrated the development and execution of growth strategies for a fast-growing company, achieving a marked increase in revenue and scaling business operations effectively.

27%

CPQL Decrease

20%

Sales department offload

68%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 70%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 65%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 56%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 83%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 91%

Professional experience

Manager at Carousell

2019-2025
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

Manager at TikTok

2017-2019
  • Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.

Manager at Dropbox

2015-2017
  • Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
  • Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
  • Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.

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Versatile and skilled, our experts handle a world of services

102+
Experts
Website Design & Development
Web design for ultimate user engagement
124+
Experts
Creative Strategy
AI-powered creative strategy for 10x stronger branding
135+
Experts
Product Strategy
Smarter product strategies with AI
104+
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PPC Ads
Achieve 7x higher CTR with 50% lower costs
135+
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Paid Social Advertising
Drive 4x higher conversion rates and reduce CPA by 50%
187+
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Marketing Operations
Revenue-boosting marketing ops with AI and automation
124+
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GTM
Launch your brand 5x faster with our proven GTM strategies
187+
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Influencer Marketing
8x higher sales with the right influencers
172+
Experts
Fractional CMO
Fractional CMO: Reduce costs, enhance profitability
105+
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Digital Design and Rapid Ad Creative
Rapid fire ad creatives for maximum engagement
154+
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CRO
Transform casual browsers into loyal customers
129+
Experts
SEO
Generate 5x more organic leads with powerful SEO solutions

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Stakeholder Communication
Budget Oversight
Brand Development
Fractional CMO
Senior-Level (5-7)
Apps
Fractional CMO
A/B Testing
Ad Campaign Management
Ad Copy Testing
Ad Copywriting
Ad Creative Development
Ad Extensions
Ad Platform Expertise
Audience Engagement
Audience Segmentation
Audience Targeting
Back-End Development
Behavioral Targeting
Bid Management
Brand Audits
Brand Development
Brand Identity Design
Brand Strategy
Budget Management
Budget Oversight
Business Strategy Development
CMS
CRO
Campaign Briefing
Campaign Optimization
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Channel Strategy
Competitive Analysis
Competitive Strategy
Content Creation
Content SEO
Contract Negotiation
Conversion Tracking
Copywriting
Corporate Strategy
Cpa Optimization
Creative Design
Creative Direction
Crisis Management
Crm Management
Customer Retention Strategy
Customer Segmentation
Data Integration
Data Management
Digital Ads Design
E-Commerce Development
Email Campaign Design
Form Optimization
Fractional CMO
Front-End Development
Funnel Analysis
GTM
Graphic Design
Heatmaps And Analytics
Influencer Marketing
Influencer Vetting
Innovation Strategy
Keyword Bidding
Keyword Research
Landing Page Alignment
Landing Page Optimization
Launch Execution
Lead Management
Link Building
Local SEO
Market Analysis
Market Entry Strategy
Market Positioning
Market Research
Market Segmentation
Marketing Leadership
Marketing Operations
Mobile SEO
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On-Page SEO
Operational Strategy
PPC
Paid Social Ads
Partnership Strategy
Performance Analytics
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Helping businesses slash marketing costs by 80% and achieve 10x growth

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