Introducing the talent

Hi, I'm Manuel G.

Manuel G. is a SEO Specialist with 3 years of experience in strategic leadership and driving organizational success. he has extensive expertise in his field and a history of implementing transformative initiatives. Manuel excels at developing high-level strategies, managing cross-functional teams, and delivering exceptional results that significantly impact business performance and market position.

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Strengths

Experience

Executive (8-10)

Expertise

Competitive Strategy, Corporate Strategy, Product Strategy, Strategy

Languages

English C2

Geo

United States

Recent wins at Gusto

Transformation of marketing operations at Gusto, implementing enterprise-wide strategies that dramatically improved performance metrics and positioned the company as an industry leader.

76%

Brand Awareness Lift

92%

Product Engagement Score

94%

NPS Score Increase

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 66%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 92%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 61%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 83%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 57%

Professional experience

Brand Marketing Director at Gusto

2022-2025
  • Implemented a comprehensive brand strategy that increased brand awareness by 87% and improved brand perception metrics by 64%.
  • Managed integrated marketing campaigns that consistently exceeded engagement targets and strengthened brand positioning.
  • Brand evolution initiatives that aligned with company growth while maintaining brand equity and recognition.

Senior Brand Strategist at BrandForward Agency

2019-2022
  • Brand strategies for consumer and B2B clients that increased their brand recognition by an average of 73%.
  • Brand positioning frameworks that improved differentiation and market relevance for competitive industries.
  • Brand measurement systems that tracked performance and demonstrated ROI for brand investments.

Marketing Manager at Proton

2016-2019
  • Brand marketing initiatives that increased brand consistency across all touchpoints and improved customer perception.
  • Executed content marketing strategies that established thought leadership and built brand authority.
  • Customer experience frameworks that aligned brand promises with delivery, improving satisfaction and loyalty metrics by 58%.

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