Introducing the talent
Joshua B. is a B2B Marketing Specialist with 3 years of experience in developing and implementing marketing strategies for technology companies. She specializes in demand generation, account-based marketing, and sales enablement. At Fastly, she led B2B marketing initiatives that significantly increased qualified leads and pipeline value, and at TechMarketing Agency, she developed comprehensive marketing frameworks for enterprise software clients. Joshua combines strategic planning with data-driven execution to create B2B marketing campaigns that drive measurable business results.
Strengths
Experience
Expertise
Languages
Geo
16%
Campaign Performance Lift
6%
Customer Acquisition Efficiency
9%
Lead Quality Score
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Professional experience
B2B Marketing Director at Fastly
- Implemented a comprehensive B2B marketing strategy that increased marketing qualified leads by 92% and improved sales pipeline value by 78%.
- Managed an account-based marketing program that improved target account engagement by 67% and accelerated deal velocity.
- Demand generation initiatives that consistently exceeded quarterly targets and improved marketing-to-sales handoff efficiency by 53%.
Senior B2B Strategist at TechMarketing Agency
- B2B marketing strategies for enterprise software clients that increased their lead generation by an average of 83%.
- Sales enablement frameworks that improved sales team effectiveness and shortened sales cycles by 41%.
- Marketing automation workflows that improved lead nurturing and qualification processes.
Marketing Manager at Reltio
- Integrated B2B marketing campaigns that generated a 3.7x return on marketing investment.
- Executed content marketing strategies that established thought leadership and improved lead quality.
- Performance measurement frameworks that improved campaign optimization and reporting accuracy.
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