Introducing the talent

Hi, I'm John B.

John B. is a Designer with 3 years of experience in leading projects and developing strategic initiatives. he has established expertise in his field and a proven track record of delivering significant results. John excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Ad Platform Expertise, Audience Targeting, Budget Management, Paid Social Ads

Languages

English C2

Geo

United States

Recent wins at Dojo AI

Development and execution of comprehensive marketing initiatives at Dojo AI, showcasing advanced strategic thinking and leadership abilities.

59%

Ad Relevance Score

58%

Quality Score Increase

38%

CPC Reduction

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 83%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 61%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 60%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 60%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 92%

Professional experience

PPC Manager at Dojo AI

2022-2025
  • Google Ads and Microsoft Advertising campaigns with budgets exceeding $600K annually, achieving 57% higher ROAS than industry benchmarks.
  • Advanced keyword targeting and bidding strategies that reduced cost per acquisition by 42% while increasing conversion volume by 53%.
  • Comprehensive reporting frameworks that improved campaign optimization and stakeholder communication.

Senior PPC Specialist at ClickPerform Agency

2020-2022
  • PPC strategies for clients across various industries, increasing qualified lead generation by 65% and improving ROAS by 49%.
  • Advanced attribution modeling that improved campaign performance visibility and budget allocation efficiency by 41%.
  • Landing page conversion paths through A/B testing and data analysis, improving conversion rates by 38%.

Digital Marketing Associate at AdVista Media

2018-2020
  • Optimized paid search campaigns across Google Ads and Microsoft Advertising for clients in various industries.
  • Keyword research and competitive analysis that identified new market opportunities and improved campaign targeting.
  • Creative teams to develop compelling ad content that increased click-through rates by 43%.

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