Introducing the talent

Hi, I'm Jade S.

Jade S. is a Strategist with 4 years of experience in strategic leadership and driving organizational success. he has extensive expertise in his field and a history of implementing transformative initiatives. Jade excels at developing high-level strategies, managing cross-functional teams, and delivering exceptional results that significantly impact business performance and market position.

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Strengths

Experience

Executive (8-10)

Expertise

Ad Creative Development, Retargeting Strategies, Ad Platform Expertise, Paid Social Ads

Languages

English C2

Geo

United States

Recent wins at Portuguese Foundation for Science and Technology (FCT)

Transformation of marketing operations at Portuguese Foundation for Science and Technology (FCT), implementing enterprise-wide strategies that dramatically improved performance metrics and positioned the company as an industry leader.

75%

Dashboard Adoption Rate

79%

Attribution Model Accuracy

79%

Predictive Model Precision

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 82%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 53%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 63%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 58%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 68%

Professional experience

Head of Analytics at Portuguese Foundation for Science and Technology (FCT)

2021-2025
  • Implemented comprehensive analytics strategies that improved data visibility by 73% and enhanced decision-making across all business units.
  • A team of 3 analysts, establishing data governance frameworks and analytics workflows that improved reporting accuracy and efficiency.
  • Predictive analytics models that improved marketing forecasting accuracy by 59% and identified high-value customer segments.

Senior Analytics Consultant at DataInsight Analytics

2019-2021
  • Implemented advanced tracking systems for enterprise clients that improved marketing performance visibility by 66%.
  • Comprehensive marketing channel analysis that identified optimization opportunities and increased ROAS by 42%.
  • Custom dashboards and reporting solutions that enhanced data visualization and strategic decision-making.

Marketing Analyst at MetricsLab

2017-2019
  • Campaign performance across multiple channels, providing actionable insights that improved marketing effectiveness.
  • A/B testing frameworks that identified optimization opportunities and increased conversion rates by 33%.
  • Marketing teams to develop KPI frameworks aligned with business objectives and marketing strategies.

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