Introducing the talent

Hi, I'm Ilya B.

Ilya B. is a Ads Expert with 5 years of experience in strategic leadership and driving organizational success. he has extensive expertise in his field and a history of implementing transformative initiatives. Ilya excels at developing high-level strategies, managing cross-functional teams, and delivering exceptional results that significantly impact business performance and market position.

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Strengths

Experience

Executive (8-10)

Expertise

Corporate Strategy, Innovation Strategy, Operational Strategy, Strategy

Languages

English C3

Geo

United Kingdom

Recent wins at PSY Element

Transformation of marketing operations at PSY Element, implementing enterprise-wide strategies that dramatically improved performance metrics and positioned the company as an industry leader.

83%

Marketing ROI Improvement

90%

Lead Quality Score

60%

Customer Acquisition Efficiency

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 61%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 55%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 84%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 91%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 80%

Professional experience

Senior Digital Marketing Strategist at PSY Element

2020-2025
  • Executed comprehensive digital marketing strategies that increased website traffic by 85% and improved conversion rates by 58%.
  • Cross-channel campaigns across search, social, email, and content, resulting in 75% growth in qualified leads and 51% increase in customer acquisition.
  • Advanced analytics frameworks that improved attribution modeling and marketing ROI measurement by 63%.

Digital Strategy Lead at DigitalEdge Agency

2018-2020
  • Data-driven digital strategies for clients across various industries, achieving 68% higher performance than previous campaigns.
  • Comprehensive digital transformation roadmaps that improved marketing effectiveness and digital maturity.
  • A/B testing and optimization initiatives that increased landing page conversion rates by 55%.

Marketing Specialist at MarketPulse Media

2016-2018
  • Digital marketing campaigns across multiple channels, increasing lead generation by 65% and improving campaign ROI.
  • SEO and SEM strategies that improved organic search visibility by 57% and reduced cost per acquisition by 40%.
  • Content teams to develop engaging digital content that increased user engagement and brand awareness.

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