Introducing the talent

Hi, I'm Ian S.

Ian S. brings 15 years of expertise in PPC advertising, having shifted from a prominent role at a top Los Angeles marketing firm to offer focused, personalized services as an independent consultant. With a specialization in Google Ads, Bing Ads, and social media platforms, Ian excels in designing and fine-tuning sophisticated ad campaigns across various sectors. His hands-on methodology and dedication to achieving client success drive impressive ROI and efficient campaign management.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Performance Analytics
Audience Targeting
Ad Campaign Management
Paid Social Ads

Languages

English C3

Geo

United States

Recent wins at Personal Injury Law Firm

Achieved a significant boost in lead quality and client acquisition through expert management and optimization of Google Ads campaigns.

22%

CPQL Decrease

20%

Sales department offload

83%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 82%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 79%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 62%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 64%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 66%

Professional experience

Initial Research and Setup of Meta Ads Campaign

Remote
Confidential
Jul 2024

Conducted in-depth research and set up a Meta ads campaign, providing detailed explanations and guidance through a follow-up Zoom call.

Google Ads Management

Remote
Confidential
May 2024 – Jun 2024

Managed and optimized Google Ads campaigns for a major California law firm, improving campaign performance and achieving high client satisfaction.

Agency Looking for Long Term Paid Media Support

Remote
Confidential
Mar 2024 – Jun 2024

Provided long-term paid media support, focusing on client success and achieving a high rating for campaign management and results.

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