Hire Top Talent: Erica B. - SEM Expert | Teamlex

Hi, I'm Erica B.

"Erica B. is a leading SEM consultant with extensive experience in Google Ads, Facebook Ads, and more. Known for her successful track record in digital marketing, she excels at not only managing impactful campaigns but also empowering clients to improve their advertising strategies. Erica focuses on fostering strategic growth and providing practical, actionable insights to help clients excel in their marketing efforts. "

Hire on a team

Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Audience Targeting

Audience Segmentation

Ad Platform Expertise

Paid Social Ads

Languages

English C2

Geo

United States

Recent wins at Plaid

Boosted leads by 400% and reduced ad expenditure.

20%

CPQL Decrease

14%

Sales department offload

68%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 73%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 87%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 87%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 80%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 65%

Professional experience

SEM Expert at Plaid

2017-2025

Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

SEM Expert at Spotify

2015-2017

Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.

SEM Expert at Adobe

2013-2015

Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.

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Versatile and skilled, our experts handle a world of services

Website Design & Development

Web design for ultimate user engagement

Creative Strategy

AI-powered creative strategy for 10x stronger branding

Product Strategy

Smarter product strategies with AI

Achieve 7x higher CTR with 50% lower costs

Paid Social Advertising

Drive 4x higher conversion rates and reduce CPA by 50%

Marketing Operations

Revenue-boosting marketing ops with AI and automation

Launch your brand 5x faster with our proven GTM strategies

Influencer Marketing

8x higher sales with the right influencers

Fractional CMO: Reduce costs, enhance profitability

Digital Design and Rapid Ad Creative

Rapid fire ad creatives for maximum engagement

Transform casual browsers into loyal customers

Content Marketing

Attract 5x more organic traffic with AI-first content marketing solutions

How we helped clients achieve their goals and grow

Check our cases

Transform your marketing strategy

Move beyond standard tactics to strategies that truly work.
Ready to see the results? Let’s make it happen.

BOOK A CALL

Audience Targeting

Audience Segmentation

Ad Platform Expertise

Paid Social Ads

Entry-Level (less then 3 year)

Paid Social Advertising

Ad Campaign Management

Ad Copy Testing

Ad Creative Development

Ad Platform Expertise

Audience Engagement

Audience Segmentation

Audience Targeting

Back-End Development

Behavioral Targeting

Brand Development

Brand Identity Design

Budget Management

Budget Oversight

Business Strategy Development

Campaign Briefing

Campaign Optimization

Campaign Tracking

Channel Strategy

Competitive Analysis

Competitive Strategy

Content Creation

Contract Negotiation

Conversion Tracking

Corporate Strategy

Cpa Optimization

Creative Design

Creative Direction

Crisis Management

Customer Retention Strategy

Customer Segmentation

Data Integration

Data Management

Digital Ads Design

E-Commerce Development

Email Campaign Design

Form Optimization

Front-End Development

Funnel Analysis

Heatmaps And Analytics

Influencer Marketing

Influencer Vetting

Innovation Strategy

Keyword Bidding

Keyword Research

Landing Page Alignment

Landing Page Optimization

Launch Execution

Lead Management

Market Analysis

Market Entry Strategy

Market Positioning

Market Research

Market Segmentation

Marketing Leadership

Marketing Operations

Operational Strategy

Paid Social Ads

Partnership Strategy

Performance Analytics

Performance Tracking

Pricing Strategy

Process Optimization

Product Launch Strategy

Product Marketing

Product Positioning

Product Strategy

Rapid Prototyping

Remarketing Campaigns

Responsive Design

Retargeting Strategies

Sales Collateral Creation

Sales Enablement

Security Implementation

Social Media Creative

Stakeholder Communication

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