Introducing the talent

Hi, I'm Dana R.

Dana R. is a seasoned marketing strategist with nearly 20 years of experience across diverse industries. Specializing in crafting innovative brand strategies and executing impactful marketing plans, Dana excels in guiding both B2C and B2B businesses toward their growth objectives. Her unique blend of a sociology background and marketing expertise enables her to deliver results-driven solutions that resonate deeply with customers.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Market Segmentation
Product Launch Strategy
Product Positioning
Product Marketing

Languages

English C2

Geo

United States

Recent wins at McKinsey & Company

Successfully collaborated on developing and adapting a comprehensive marketing and communications strategy, driving impactful results.

26%

CPQL Decrease

11%

Sales department offload

81%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 88%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 57%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 76%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 88%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 86%

Professional experience

30 Minute Consultation

San Diego
Private Client
Feb 20, 2024 - Mar 9, 2024

Provided targeted marketing advice and strategic insights for client's business needs.

60 Minute Consultation

San Diego
Private Client
Feb 15, 2024 - Feb 21, 2024

Offered expert guidance and actionable strategies for brand growth and development.

Brand Marketing Strategy (Start Up)

San Diego
Private Client
Jun 9, 2022 - Jan 31, 2024

Developed a brand marketing strategy for a startup, leading to successful market entry and growth.

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Helping businesses slash marketing costs by 80% and achieve 10x growth

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
Alexander Zheltov
CEO and Co-Founder, Educate Online, US-based EdTech startup
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