Introducing the talent

Hi, I'm Daisy R.

Daisy R. is a highly experienced marketing professional with nearly 20 years of expertise in brand and marketing strategy. Having worked across various industries, Daisy offers hands-on expertise in branding and effective communication. Her unique perspective, combining extensive marketing experience with a degree in Sociology, allows her to frame businesses effectively and connect with their target audience.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Channel Strategy
Pricing Strategy
Launch Execution
GTM

Languages

English C3

Geo

United States

Recent wins at McKinsey & Company

Developed a comprehensive marketing and communications strategy that substantially enhanced brand visibility and increased engagement.

29%

CPQL Decrease

18%

Sales department offload

72%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 73%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 88%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 55%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 92%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 61%

Professional experience

Fractional CMO

Various Companies
Confidential
2021 - 2024

Provided strategic insights and guidance that helped companies grow and thrive, focusing on impactful sales and marketing levers.

Marketing Strategy Consultant

Remote
Freelance
2017 - 2021

Worked with a variety of businesses to refine audiences, messaging, and overall brand strategy, ensuring effective communication and customer engagement.

Brand Marketing Strategist

Various Clients
Confidential
2010 - 2017

Developed and executed brand marketing strategies, refining brand messaging and audience targeting to drive market presence and engagement.

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