Introducing the talent
Daisy R. is a Strategist with 3 years of experience in strategic leadership and driving organizational success. she has extensive expertise in her field and a history of implementing transformative initiatives. Daisy excels at developing high-level strategies, managing cross-functional teams, and delivering exceptional results that significantly impact business performance and market position.
Strengths
Experience
Expertise
Languages
Geo
78%
CPC Reduction
84%
CTR Improvement
84%
ROAS Improvement
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Professional experience
Paid Media Manager at N.A.
- Implemented comprehensive paid media strategies across Google, Meta, and LinkedIn that increased ROAS by 87% and reduced CPA by 42%.
- Advanced audience targeting frameworks that improved ad relevance and increased conversion rates by 63%.
- A $2.4M annual advertising budget, consistently exceeding performance targets while maintaining efficient spend.
Senior PPC Specialist at ClickPerform Agency
- Google Ads and Meta Ads campaigns for B2B and B2C clients that increased lead generation by an average of 74%.
- Account restructuring strategies that improved Quality Scores and reduced cost-per-click by 31%.
- Comprehensive reporting dashboards that improved performance visibility and strategic decision-making.
Digital Marketing Specialist at Harness
- Paid search and social campaigns that generated a 3.2x return on ad spend across multiple platforms.
- Implemented A/B testing frameworks for ad copy and landing pages that improved conversion rates by 47%.
- Automated bidding strategies that optimized campaign performance and improved efficiency by 38%.
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