Introducing the talent

Hi, I'm Cathleen L.

Cathleen L. is a Senior Marketing and PR Executive with a proven record of delivering outstanding results across diverse industries. She has led successful marketing campaigns for tech products, law firms, and national travel agencies, driving significant growth and cost savings. With experience in high-profile agencies and major corporate roles, Cathleen excels in crafting effective marketing strategies and innovative PR solutions.

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Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Competitive Analysis
Market Research
Customer Segmentation
Product Marketing

Languages

English C2

Geo

United States

Recent wins at Madison Worldwide

Led a successful marketing campaign for an iPhone/iPad game, achieving 1 million downloads in under a year. Implemented Google Ads strategies, resulting in a 22% Click Through Rate.

22%

CPQL Decrease

17%

Sales department offload

84%

Qualifying job applications

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 61%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 57%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 63%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 83%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 53%

Professional experience

PR for Luxury Surf Resort

Philadelphia
Private Client
Sep 5, 2023 - Dec 22, 2023

Managed PR efforts for a luxury surf resort, creating and executing campaigns to enhance brand image and attract high-profile clients.

Product Improvement Launch - Company Marketing Refresh

Philadelphia
Private Client
Aug 14, 2023 - Dec 15, 2023

Led a marketing refresh for a product launch, focusing on brand improvement and strategic market positioning.

E-commerce Consultant/Mentor for Skincare Business

Philadelphia
Private Client
Dec 9, 2023 - Dec 29, 2023

Provided consulting and mentorship for a skincare business, helping to craft a comprehensive e-commerce strategy and marketing plan.

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