Introducing the talent

Hi, I'm Carly C.

Carly C. is a Marketer with 4 years of experience in implementing effective strategies and solutions. she has developed solid expertise in her field and consistently deliver quality results. Carly combines technical knowledge with practical application to drive improvements and efficiencies, making her a valuable team member who can work independently while collaborating effectively with colleagues.

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Strengths

Experience

Mid-Level (3-5)

Expertise

Pricing Strategy, Partnership Strategy, Launch Execution, GTM

Languages

English C1

Geo

Ukraine

Recent wins at BIP

Optimized marketing strategies at BIP that increased conversion rates and improved campaign performance, demonstrating strong technical skills and growing strategic capabilities.

32%

Newsletter Signup Rate

24%

Content Conversion Rate

29%

Content Engagement Rate

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 78%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 67%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 81%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 76%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 89%

Professional experience

Content Strategy Lead at BIP

2021-2025
  • Implemented comprehensive content strategies that increased audience engagement by 78% and improved content conversion rates by 52%.
  • A team of 5 content creators, establishing content governance frameworks and workflows that improved content quality and consistency.
  • Data-driven content measurement systems that enhanced content optimization and ROI tracking across all channels.

Senior Content Strategist at ContentWorks Studio

2018-2021
  • Brand messaging frameworks and content strategies that increased customer engagement by 63% and conversion rates by 46%.
  • Content auditing methodologies that identified optimization opportunities and improved content performance by 57%.
  • Cross-functional collaborations with design, marketing, and product teams to create integrated content experiences.

Content Marketing Specialist at NarrativeEdge

2016-2018
  • Engaging content across multiple platforms, including blogs, whitepapers, case studies, and social media.
  • SEO best practices that improved content visibility and organic search rankings by 55%.
  • Editorial calendars and content plans that improved content consistency and audience growth.

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