Introducing the talent

Hi, I'm Brandon J.

Brandon J. is a Developer with 3 years of experience in leading projects and developing strategic initiatives. he has established expertise in his field and a proven track record of delivering significant results. Brandon excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Market Segmentation, Customer Segmentation, Product Positioning, Product Marketing

Languages

English C2

Geo

United States

Recent wins at Unbounce

Development and execution of comprehensive marketing initiatives at Unbounce, showcasing advanced strategic thinking and leadership abilities.

37%

CPC Reduction

44%

Conversion Rate Increase

58%

CTR Improvement

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 72%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 70%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 81%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 90%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 91%

Professional experience

Senior PPC Manager at Unbounce

2022-2025
  • Multi-platform advertising campaigns with budgets exceeding $1.2M annually, achieving 47% higher ROAS than industry benchmarks.
  • Advanced audience targeting and bidding strategies that reduced cost per acquisition by 38% while increasing conversion volume by 52%.
  • Comprehensive reporting frameworks that improved campaign optimization and stakeholder communication.

Paid Media Specialist at ClickMetrics

2019-2022
  • Cross-platform advertising strategies across Google, Meta, and LinkedIn, increasing qualified lead generation by 68%.
  • Advanced attribution modeling that improved campaign performance visibility and budget allocation efficiency by 43%.
  • Landing page conversion paths through A/B testing and data analysis, improving conversion rates by 35%.

Digital Marketing Associate at AdVantage Media

2016-2019
  • Optimized paid search and social media campaigns across multiple platforms for clients in various industries.
  • Keyword research and competitive analysis that identified new market opportunities and improved campaign targeting.
  • Creative teams to develop compelling ad content that increased click-through rates by 42%.

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