How we tripled growth and boosted revenue by 900% for Educate Online.

EdTech

All

$500,000+

growth in monthly earnings

Results delivered

Client

EdTech

Delaware, US

Europe/APAC/CEE

100-200 employees

Educate Online provides distance education for children attending American, Canadian, British, and other international schools. In 2020, the company transitioned to an online model and sought to scale up across new locations.

Project focus

Product management

Fundraising

Growth hacking

A/B testing

UX/UI optimization

Automation

Scaling

Product management

Fundraising

Growth hacking

A/B testing

UX/UI optimization

Automation

Scaling

Brief

The client approached us with the following goals:

Educate Online experienced rapid growth in 2020 and needed a strategic partner to manage their expanding marketing needs, with their team growing from 6 to 150 members

Required expansion of task and ad capacity for foreign markets

Needed expertise to handle marketing needs efficiently

Aimed to test 36+ hypotheses monthly across all channels

Solution

70

Hours saved per week

7:1

Marketing ROI

$100,000

Cost saved

One of the biggest challenges Teamlex solved for Educate Online was A/B testing. We built end-to-end analytics and helped them perform growth experiments quickly. Speed is in our DNA, so we accelerated their entry into new markets and helped them achieve positive results in their unit economics faster than expected.

Anastasia G.

Product Manager, Teamlex

Teamlex managed the majority of marketing tasks for Educate Online, including the following key services:

Launched ad campaigns in 20 targeted countries (India, Brazil, Thailand, Europe, and CIS).

Scaled and onboarded the marketing team, enabling Educate Online to track performance effectively.

Built end-to-end analytics with data visualization through Tableau, boosting conversion rates, efficiently managing a $1+ million marketing budget, and testing 200 hypotheses each month.

Developed an A/B testing framework to run experiments and find product-market fit.

Assisted in developing marketing strategies and entering new regions up to the point of their first sales.

Supported the project from a $5 million valuation to a $110 million valuation through continuous collaboration.

Helped build the marketing team from scratch, starting with identifying key expertise and recruiting specialists across various verticals.

Creatives made for the project

Project milestones

And more, and more, and more

Result

With Teamlex, we achieved 5 times our KPIs. I had high hopes from the team but none of us expected we’ll surpass our goals by 5x!

Alexander Zheltov

CEO and Co-Founder, Educate Online

50%

Boost in conversion rate through analytics

$100 million+

Valuation growth

What’s next?

Educate Online plans to expand within the target regions of Eastern Europe and APAC. Following the success of our marketing campaign, the company will hire local employees to manage marketing efforts. Teamlex will continue to assist with researching target markets, testing hypotheses, and conducting comprehensive product tests, including strategies for the Philippine market.

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