How we drove remarkable growth for a sophisticated tech service.
Enface is a platform specializing in computer vision, face recognition, and neural network solutions for developers. They engaged us to develop a product strategy and increase sales volume. We implemented comprehensive positioning improvements to achieve these goals.
Brief
Solution
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After interviewing 31 respondents, Teamlex discovered that developers and companies didn’t understand how facial recognition could benefit their business. The technology was perceived as too expensive and complex. This insight guided our approach: we revamped Enface’s website with illustrative use cases and demonstrated how the software could be applied across various industries.
Despite Enface’s advanced face recognition technology, the brand lacked awareness and trust. Here’s how we addressed these challenges: Here’s how we addressed these challenges:
Creatives made for the project
Result
What stood out about Teamlex was their fast response time and attention to detail. They took our feedback seriously and acted on it promptly. Weekly calls kept us informed about the initiatives, and their guidance through each step of the website improvement was invaluable. Their expertise has been crucial, and we look forward to continuing our collaboration.
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What’s next?
Teamlex developed a 1-year marketing plan for Enface, including a revamped branding strategy (tone of voice, mission, values) and a redesigned website to enhance user flow. We also segmented the target audience using the ABCDX approach, which will increase the effectiveness of Enface’s future marketing campaigns.
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