How SYRE developed a product concept after in-depth marketing analysis and sold 100% of pre-ordered bikes.

E-commerce

All

100% sold out

thanks to a refined product concept

Results delivered

Client

E-commerce

Europe

Europe/USA

11-50 employees

SYRE produces custom high-performance carbon bikes designed to enhance the rider’s experience and enjoyment. Teamlex assisted them in selling a product before it was manufactured through a successful pre-order campaign and helped launch a fully-fledged brand from scratch.

Project focus

Ideation

Feasibility

Prototyping

Design and development

Testing

Launch

Growth

Ideation

Feasibility

Prototyping

Design and development

Testing

Launch

Growth

Brief

The client approached us with the following goals:

Develop a business model and unique product design, which involved defining the target group, researching competitors, and assessing consumer needs

Choose promotional channels for pre-orders

Create a website to drive traffic and introduce the brand to the market

Solution

30%

Hours saved in content creation

2:1

Marketing ROI within 3 months

30%

Cost saved

Launching SYRE's new carbon bike came with its own set of challenges. We shifted from a standard product approach to an MVP strategy, which required innovative marketing and precise audience targeting. Using influencers and compelling content, we built anticipation and educated customers on the bike's unique features. The refined product concept and compelling storytelling led to a 100% sell-out, demonstrating the power of adapting to market needs and communicating a brand's value.

Nick K.

Product Development Specialist, Teamlex

To promote the new carbon bike concept, Teamlex and SYRE executed the following strategies:

Collected a primary audience base through remarketing campaigns.

Warmed up the target audience by distributing targeted messages and ideas via influencers. They reviewed specific bicycle parts and explained their significance, which educated followers about the bike's features and positioned SYRE as a great value in terms of quality and price.

Managed social media accounts, launched a website, and created video content on YouTube to showcase the product.

Developed an inspiring brand story for bloggers to share, which helped raise brand awareness and drive sales.

Targeted a lookalike audience in addition to potential buyers to address the issue of a narrow target market.

Creatives made for the project

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Project milestones

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And more, and more, and more

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Result

As a startup, we lacked the expertise to realize our ideas and needed someone to guide us through the brand establishment process. We didn't have a marketing department, so we asked Teamlex to take on that role (considering the scope of tasks involved). Their experts did a fantastic job: they researched the market, helped us refine our product concept, and developed our entire business strategy. I appreciate the flawless communication and regular reports on the marketing team's performance.

Andrew M.

CEO & Founder, SYRE

50%

Increased brand awareness

100%

Sold-out thanks to a refined product concept

What’s next?

The client decided to release the product initially as an MVP. While this approach makes advertising more expensive, it allows for immediate feedback from real users and adjustments based on their preferences. For further growth, we have prepared a step-by-step action plan to help SYRE achieve better differentiation from competitors.

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