How proper positioning became a game-changer and multiplied sales for a niche industry.
Sportexclub offers innovative solutions for the sports industry, allowing sports clubs to monetize their fan base. Their service includes a mobile application, CRM, NFTs, and fan tokens, an auction site, and an online store. The company approached us to enhance their service offerings and make them more comprehensive and attractive to potential customers. Teamlex deeply restructured their positioning and business strategy.
Brief
Solution
200
2:1
40%
We needed to shift Sportexclub’s positioning from a crypto-focused platform to a solution that helps sports clubs monetize their fan base. Through detailed market research, we realized small and medium-sized clubs were the ideal target. This insight helped us develop marketing strategies that truly spoke to their needs. We also refined the sales process and worked with brand ambassadors to expand Sportexclub’s reach and engagement.
Market research revealed that Sportexclub should target small and medium-sized sports clubs. This insight helped Teamlex define the target audience and implement several key improvements:
Creatives made for the project
Result
Teamlex has significantly contributed to our business – they helped us redefine our vision and the entire company. We were able to grow remarkably fast while maintaining a solid return. Their experts communicated well and walked us through all the steps of the marketing process. I am particularly grateful that weekly reports made our collaboration efficient and transparent. Their dedicated team keeps exceeding my expectations: they continually come to us with recommendations and strategies that can be implemented for further growth. Perfect!
2x
50%
What’s next?
Teamlex will assist Sportexclub with expanding their sales and business development departments, supporting and consulting them throughout the company's growth process.
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