How proper positioning became a game-changer and multiplied sales for a niche industry.

Web3

All

50% boost

in user engagement

Results delivered

Client

Crypto

Europe

Europe/USA

11-50 employees

Sportexclub offers innovative solutions for the sports industry, allowing sports clubs to monetize their fan base. Their service includes a mobile application, CRM, NFTs, and fan tokens, an auction site, and an online store. The company approached us to enhance their service offerings and make them more comprehensive and attractive to potential customers. Teamlex deeply restructured their positioning and business strategy.

Project focus

Customer research

Product positioning

Tracking of Key Metrics

Customer development

Business strategy

Marketing content

Support and analytics

Customer research

Product positioning

Tracking of Key Metrics

Customer development

Business strategy

Marketing content

Support and analytics

Brief

The client approached us with the following goals:

Revise strategy to align with goals and target market

Clarify and reinforce brand values and positioning

Redesign the website for a better user experience

Improve product presentation

Streamline sales processes for efficiency

Solution

200

Hours saved

2:1

Marketing ROI within the first month

40%

Cost saved

We needed to shift Sportexclub’s positioning from a crypto-focused platform to a solution that helps sports clubs monetize their fan base. Through detailed market research, we realized small and medium-sized clubs were the ideal target. This insight helped us develop marketing strategies that truly spoke to their needs. We also refined the sales process and worked with brand ambassadors to expand Sportexclub’s reach and engagement.

Alex R.

Strategic Marketing Manager, Teamlex

Market research revealed that Sportexclub should target small and medium-sized sports clubs. This insight helped Teamlex define the target audience and implement several key improvements:

Developed a new positioning, shifting the focus from crypto and trading to monetization of fan communities. The message, "We will help you engage fans and attract a new audience," became much more appealing to potential customers.

Refined the website to showcase the product lineup as a source of extra income, resonating with most businesses.

Based on customer research, changed product packaging and positioning, which was reflected on the website and in the presentation.

Crafted a new business model and refined the sales process. Additionally, Teamlex helped Sportexclub develop a new collaboration algorithm with brand ambassadors.

Creatives made for the project

No items found.

Project milestones

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And more, and more, and more

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Result

Teamlex has significantly contributed to our business – they helped us redefine our vision and the entire company. We were able to grow remarkably fast while maintaining a solid return. Their experts communicated well and walked us through all the steps of the marketing process. I am particularly grateful that weekly reports made our collaboration efficient and transparent. Their dedicated team keeps exceeding my expectations: they continually come to us with recommendations and strategies that can be implemented for further growth. Perfect!

Ignacio G.

Product Marketing Manager

2x

Increase in client base

50%

Boost in user engagement

What’s next?

Teamlex will assist Sportexclub with expanding their sales and business development departments, supporting and consulting them throughout the company's growth process.

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