How OG.art sold out a new NFT collection in just 2 days in the midst of crypto winter.

web3

All

990 NFTs

sold out in 2 days

Results delivered

Client

Crypto

Brooklyn, NY

United States

5-10 employees

OG.art, a launchpad developed by Snark Art, provides a platform for digital artists to release dynamic NFT collections. One notable collection is Life In Our Minds (LIOM), created in collaboration with Random International and Danil Krivoruchko, with support from Pace Gallery. Our marketing strategy played a crucial role in selling 990 NFTs within just two days of the release. The key to this success? A focused approach to community engagement.

Project focus

Setup & strategy (AQ&RE)

Product and branding

Custom audiences

CRO

Automation

A/B testing

Creative

Setup & strategy (AQ&RE)

Product and branding

Custom audiences

CRO

Automation

A/B testing

Creative

Brief

The client approached us with the following goals:

Difficulty in tracking the efficiency of channels and funnels

Need to build a social media funnel for promotion and data collection (emails, contacts)

Requirement to create relevant content tailored for different social media platforms to target various audience groups

Solution

50

Hours saved per week

250%

Marketing ROI

$40,000

Cost saved

We tested more hypotheses than usual to determine what resonates best during crypto winter. During such periods, the community is less inclined to spend money frivolously and more willing to invest in digital products with genuine value. This insight guided us in choosing the right marketing direction.

Eugene P.

Growth Manager, Teamlex

Initially, OG.art ran Twitter and Discord channels to promote NFT collections, but they also wanted to test Facebook and Instagram. Here is what we did:

Divided the Facebook audience into two groups: those who buy and appreciate NFT art and those who have never purchased non-fungible tokens.

Personalized ads to deliver relevant messages to both crypto enthusiasts and newcomers.

Set up and optimized ad campaigns, budgets, and messaging. Our crypto marketing experts tested various landing pages and creatives.

Continuously tested hypotheses to refine the OG.art website. Established an ad flow from Facebook to the landing page to guide visitors through the funnel and encourage email and contact submissions.

Highlighted the collection's value by showcasing its connection to fine art, the dynamic nature of NFTs, its relevance to the crypto industry, and educational aspects.

Creatives made for the project

Result

Working with Teamlex was a pleasure! They provided us with vetted crypto marketing experts and took responsibility for the entire range of promotional activities. We highly appreciate their deep expertise in NFT marketing—what would have taken us months to find, they delivered in just a few days.

V. Neste

Marketing Manager, OG.Art

990 NFTs

Sold out on Rarible and OpenSea in 2 days

6 figure

Funds raised from the NFT sale. The total volume of the LIOM collection on OpenSea and Rarible is over 100 ETH.

What’s next?

OG.art will continue testing Instagram and Facebook for community growth and is considering exploring new promotional channels.

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