How Misstook reduced CPA by 30% by completely rebuilding the sales funnel.

E-commerce

All

+350%

growth in monthly earnings

Results delivered

Client

E-Commerce

Los Angeles, CA

United States

11-50 employees

Misstook is a fashion and apparel retailer specializing in celebrity-style clothing and related products. They approached us with conversion issues, and we comprehensively optimized their sales funnel. The results were more than satisfactory.

Project focus

Setup & Strategy (AQ & RE)

Analytics/pixel integration

Creatives

A/B testing

Automated analytics

Audience segmentation

Conversion optimization

Setup & Strategy (AQ & RE)

Analytics/pixel integration

Creatives

A/B testing

Automated analytics

Audience segmentation

Conversion optimization

Brief

The client approached us with the following goals:

Low efficiency in converting site visitors into buyers

Improve ad campaigns

Collaborate with influencers to promote the brand

Test acquisition channels and creatives

Increase average order value and encourage regular purchases beyond special deals

Solution

80

Hours saved

2:1

Marketing ROI in the first quarter

30%

Reduction in ad costs

Working with Misstook, we dug deep into their campaigns and identified the core issues. By refining their targeting and crafting new creatives, we managed to turn their performance around. Seeing how strategic adjustments could lead to such significant improvements was rewarding.

Anna V.

Senior Marketing Strategist. Teamlex

We executed several vital actions to ultimately refine ad campaigns:

Reaching high-intent consumers across social media by utilizing the best-performing campaigns. We developed multiple creative asset groups that covered search, shopping, display, and product page ads for the main campaign.

Collaborating with bloggers and focusing on UGC to raise brand awareness and drive website visits, with the remainder handled by our optimized squeeze funnel.

Curation of scalable paid media campaigns, primarily on Instagram and Facebook, to attract high-quality traffic and nurture visitors toward conversion and transaction.

Creatives made for the project

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Project milestones

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Result

We came to Teamlex with one question: What were we doing wrong? Despite raising the ad budget, we failed to increase conversions and attracted the wrong audience segments. Their experts helped us understand what impaired conversion by deeply analyzing our campaigns and developing new creatives quickly. This flawless collaboration provided insights that took our entire business to a new level.

Ellen A.

CEO and Founder, Misstook

36%

Increase in traffic

4x

ROAS

What’s next?

Misstook aims to scale and enter new markets. We will analyze and test different market segments to identify target audiences in new regions. To speed up this process, we'll increase the number of hypotheses we test to 50 per month.

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