How Marie Mur increased its brand awareness, created a steady sales flow, and boosted traffic by 36%.

E-commerce

All

+36%

increase in traffic

Results delivered

Client

E-commerce

Miami, FL

United States

11-50 employees

Marie Mur is a US-based lingerie and accessories brand targeting the upper market segments. Teamlex addressed a common issue—low conversion rates from visitors to buyers. Together, we improved targeting efficiency and reduced acquisition costs.

Project focus

Setup & Strategy (AQ & RE)

Product and branding

Creatives

A/B testing

Automated analytics

Audience segmentation

Conversion optimization

Setup & Strategy (AQ & RE)

Product and branding

Creatives

A/B testing

Automated analytics

Audience segmentation

Conversion optimization

Brief

The client approached us with the following goals:

Low efficiency in converting site visitors into buyers

Improve ad campaigns

Collaborate with influencers to promote the brand

Test acquisition channels and creatives

Increase average order value and encourage regular purchases beyond special deals

Solution

50

Hours saved per week

8:1

Marketing ROI

$60,000

Cost saved

Marie Mur’s challenge was optimizing ad performance and targeting to convert site visitors into buyers. We approached this by refining our ad campaigns and leveraging high-quality creatives across social media. By integrating feedback loops and testing various strategies, we significantly boosted traffic and achieved a 4x ROAS. The continuous collaboration and data-driven approach helped us turn challenges into opportunities for growth.

Jane L.

Digital Marketing Specialist, Teamlex

We scaled the Marie Mur brand using high-quality creatives and a well-developed media strategy that included:

Reaching high-intent consumers across social media by utilizing the best-performing campaigns. We developed multiple creative asset groups that covered search, shopping, display, and product page ads for the main campaign.

Collaborating with bloggers and focusing on UGC to raise brand awareness and drive website visits, with the remainder handled by our optimized squeeze funnel.

Curation of scalable paid media campaigns, primarily on Instagram and Facebook, to attract high-quality traffic and nurture visitors toward conversion and transaction.

Creatives made for the project

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Project milestones

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Result

We enjoyed working with Teamlex’s account manager and admired how responsive the entire team was: there was constant feedback on ways to improve our results. Teamlex provided all the essential expertise needed for our marketing tasks, and their experts worked in perfect sync with our company. I highly recommend them if your E-commerce business needs a growth boost.

Jegor K.

CEO & Founder at Marie Mur

36%

Increase in traffic

4x

ROAS

What’s next?

Marie Mur will continue testing different creatives and messages to improve conversion rates further.

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