How Hello World School expanded into the German market and achieved a 50% reduction in dropout rates within the first quarter.

EdTech

All

50% reduction

in dropout rates within the first quarter

Results delivered

Client

EdTech

Berlin

Germany

11-50 employees

Hello World School, an online programming school, sought to transition from operating in CIS countries to penetrating the more developed German market. Teamlex played a crucial role in adapting the product and strategy to meet the unique challenges of this new landscape.

Project focus

Market analysis

User research

Data analysis

Product strategy

Hypothesis testing

Target audience analysis

Competitor analysis

Market analysis

User research

Data analysis

Product strategy

Hypothesis testing

Target audience analysis

Competitor analysis

Brief

The client approached us with the following goals:

Successfully adapt to the German market

Collect and structure market data

Formulate a product concept aligned with user needs

Conduct detailed market analysis

Test hypotheses to achieve positive results

Solution

60%

Reduction in dropout rates within the first quarter

10x

Market penetration in small German towns

$70,000

Cost saved

Our strategic approach involved understanding the unique dynamics of the German market. By tailoring our product and focusing on expatriates, we mitigated risks and successfully entered new territories, achieving measurable results.

Juli M.

Marketing Lead, Teamlex

Here’s how Teamlex propelled Hello World School into the German market:

Conducted in-depth market analysis to identify challenges and opportunities

Structured user-research data, focusing on needs, pain points, and decision-making criteria

Formulated and tested hypotheses through product sessions

Targeted expatriates as a primary audience, considering their unique educational needs

Introduced a personalized mentorship program for improved student engagement

Engaged with local influencers and education bloggers to increase brand visibility and credibility

Project milestones

Result

Working with Teamlex transformed our approach to the German market. They really dug into the unique needs of expatriates and adjusted our strategy on the fly. Their insights helped us cut dropout rates by 50% in just three months. Their support was crucial in making our transition smooth and successful.

Kate V.

Marketing Lead, Hello World School

50%

Reduction in dropout rates within the first quarter

10x

Market penetration in small German towns by targeting expatriates' unique needs

What’s next?

Looking ahead, Teamlex will continue supporting Hello World School in refining its strategies, ensuring sustained growth and market adaptation, with a focus on ongoing data-driven marketing activities.

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