How Befront developed a comprehensive digital marketing strategy and raised the first major investments.

EdTech

All

-20% decrease

in CPL

Results delivered

Client

EdTech

New York, United States

11-20 employees

Befront is an educational application designed to advance design and prototyping skills through step-by-step tutorials and interactive lessons. Teamlex assisted in developing a product strategy and defining a business model, which was successfully presented to investors.

Project focus

Customer research

Market analytics

Competitor analytics

Growth hacking

Creative services

Performance social

Business development

Customer research

Market analytics

Competitor analytics

Growth hacking

Creative services

Performance social

Business development

Brief

The client approached us with the following goals:

Need to define a development strategy and determine the optimal customer acquisition methods

Required planning for product positioning and calculating the business model

Aimed to boost traffic through SEO, social media, email, and influencers

Needed to build a comprehensive marketing funnel.

Solution

200

Hours saved

6:1

Marketing ROI

$50,000

Cost saved

Working with Befront was a great experience. We quickly got to grips with their needs, crafted a solid marketing strategy, and helped them attract significant investments. It’s been fantastic to see their progress and know we played a part in their success.

Kate H.

Project Manager, Teamlex

Here’s what Teamlex did to help Befront get promoted in the market and start attracting a steady flow of customers:

Conducted in-depth research on the target audience to understand their pains and needs.

Developed product positioning and created a compelling sales presentation.

Implemented one of two promotional strategies using an automated webinar funnel, which included CRM, email and messaging automation services, webinar tools, and funnel software. The effectiveness of the marketing funnel was further enhanced by a carefully crafted Customer Journey Map (CJM).

Performed competitor analysis, customer development (CustDevs), and A/B testing to calculate unit economics and establish key performance indicators (KPIs).

Provided two business model options based on different monetization methods.

Creatives made for the project

Project milestones

Result

Not only did Teamlex guide us through the product strategy journey, but they also provided the expertise our new team was missing. We had no experience in the EdTech industry, but the team took excellent care of our project and went above and beyond. Our project manager is reliable and frequently communicates with us outside regular business hours. Teamlex’s commitment is phenomenal.

Val Korzo

CEO & Founder at Befront

40%

Reduction in marketing expenditure

20%

Decrease in CPL

What’s next?

Teamlex will continue to assist Befront with future marketing activities as needed to support their ongoing marketing goals.

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